5-6 April 
Technopolis City of Athens

The amazing Development of Commerce creates new Trends 


The “Future of Retail” Conference aims to give new dimensions to the commerce industry and highlight that its evolution concerns us all. Distinguished speakers from Greece and abroad, as well as high-ranking executives from the international market, come together to address questions related to contemporary business. They offer a window for fruitful dialogue in evaluating the new conditions that undoubtedly outline a different future in the global retail industry.


Customer Experience

Customer experience is paramount in the retail sector, representing the overall interaction between a consumer and a brand.  In retail, customer experience encompasses every touchpoint, from online browsing to in-store interactions. It involves creating a seamless and enjoyable journey for the customer, ensuring satisfaction at every stage. Personalized service, responsive support, and intuitive store layouts are crucial elements. Retailers often leverage technology to enhance the customer experience, incorporating features like augmented reality for virtual try-ons or chatbots for instant assistance.


Sustainability has become a key focus for retailers as environmental awareness grows among consumers. Retailers are increasingly adopting eco-friendly practices, such as sustainable sourcing, reducing waste, and promoting ethical production. Sustainability is not only a moral imperative but also a strategic advantage, as environmentally conscious consumers favor brands that align with their values. Retailers are exploring ways to reduce their carbon footprint, minimize packaging waste, and support fair labor practices to meet the rising demand for sustainable and responsible consumption.

Supply Chain & Logistics

Supply chain and logistics play a pivotal role in the success and efficiency of the retail industry. The supply chain in retail involves the entire process of bringing products from manufacturers to the hands of consumers. This intricate network encompasses sourcing raw materials, production, transportation, warehousing, and distribution. In a globalized market, retailers often collaborate with suppliers worldwide, necessitating streamlined logistics for timely and cost-effective delivery. Effective supply chain management ensures that products are available when and where consumers demand them, minimizing stockouts and excess inventory. 


The evolution of payment methods has significantly impacted the retail industry. Traditional cash transactions have given way to digital payments, including credit/debit cards, mobile wallets, and contactless options. Retailers must adapt to diverse payment preferences to enhance the overall customer experience. The integration of secure and convenient payment systems, both online and in-store, is crucial for meeting customer expectations and streamlining the checkout process.


Platforms are transformative elements in the retail landscape, reshaping the way products are bought and sold. In the digital age, online platforms serve as virtual marketplaces, connecting consumers with a vast array of products and sellers. E-commerce giants and specialized platforms offer a convenient and centralized space for retailers to showcase their products, reaching a global audience. These platforms facilitate transactions, providing secure payment gateways and often incorporating customer reviews to aid purchasing decisions. 

Digital Technologies & Data

Digital technologies have revolutionized the retail landscape, influencing everything from online shopping to in-store operations. E-commerce platforms, mobile apps, and POS systems have become integral for retailers aiming to stay competitive. Digital technologies also enable data analytics, allowing retailers to understand consumer behavior. Data has become a valuable asset in retail, influencing decision-making processes, personalized marketing strategies and the overall customer interactions and optimizing inventory management. 


The retail landscape demands a diverse set of skills to navigate the complexities of the industry. From customer service and sales expertise to digital literacy and data analysis, employees need a broad skill set. As technology continues to shape retail, there is a growing demand for workers skilled in digital marketing, e-commerce management, and technological integration. Soft skills such as communication and adaptability remain essential for creating positive customer experiences and fostering teamwork within retail organizations.


As retailers increasingly rely on digital technologies and online platforms, the importance of cybersecurity cannot be overstated. Retailers handle vast amounts of sensitive customer data, including personal information and payment details. Protecting this data from cyber threats is paramount to maintaining customer trust and avoiding financial losses. Cybersecurity measures include robust encryption protocols, secure payment gateways, and regular security audits. As the retail landscape continues to digitize, investing in cybersecurity is not only a defensive strategy but also a proactive approach to safeguarding customer information and maintaining the integrity of online transactions. 


Marketing plays a pivotal role in the retail industry, serving as the bridge between products and consumers. In a highly competitive market, effective marketing strategies are essential for attracting and retaining customers. Retail marketing involves creating compelling advertising campaigns, utilizing social media platforms, and implementing targeted promotions. The rise of digital marketing has further diversified approaches, including influencer collaborations and immersive online experiences. Successful retail marketing not only drives sales but also builds brand loyalty and strengthens the customer-brand relationship.